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We revised this guide with current information and updated picks in May 2023.
When it comes to buying toilet paper, the last thing you want to do is throw money down the toilet (literally!) by stocking up on cheap rolls that end up feeling rough or by splurging on pricey TP that just doesn't hold up.
On top of that, you want to choose toilet paper that dissolves easily in your toilet so it doesn’t clog your pipes and cause a septic disaster. From the plushest toilet papers to quick-dissolving rolls to more sustainable picks, there are toilet papers that offer something for everyone, and with so many to choose from we put them to the test to find out which ones are worth it.
Our top picks:
In recent years, the Good Housekeeping Institute Textiles Lab has tested more than 30 different types of toilet paper for properties like softness, absorbency, dissolvability, dry strength and wet strength. We also measure the thickness, visually inspect them for defects like pilling and ply separation and evaluate how easily the sheets tear off the roll. To make our picks for the best toilet paper, we combined our formal testing data with insight from our consumer testers who tried the toilet papers out for themselves and provided us with additional ratings and real-user feedback.
After our picks, keep reading to learn more about how we test toilet paper and for a helpful shopping guide, but first, here is the best toilet paper to buy for your bathroom. Looking to cut back on toilet paper? Check out our list of top-tested bidets.
Lexie Sachs (she/her) is the executive director of strategy and operations at the Good Housekeeping Institute and a lead reviewer of products in the bedding, travel, lifestyle, home furnishings and apparel spaces. She has over 15 years of experience in the consumer products industry and a degree in fiber science from Cornell University. Lexie serves as an expert source both within Good Housekeeping and other media outlets, regularly appearing on national broadcast TV segments. Prior to joining GH in 2013, Lexie worked in merchandising and product development in the fashion and home industries.
Amanda (she/her) researches and reports on products in the Good Housekeeping Institute's Textiles, Paper & Apparel Lab, ranging from clothing and accessories to home furnishings. She holds undergraduate degrees in apparel merchandising and product development and advertising and marketing communications, as well as a master of science degree in consumer sciences from The Ohio State University. Prior to joining Good Housekeeping in 2022, Amanda was a lecturer for the fashion and retail studies program at Ohio State, where she taught fashion and textiles courses.
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