Yet unless the goal is growing a cash crop, or setting Guinness World Records for tallest sunflower or biggest sunflower head, sunflowers require minimal care. That's a miracle, since sunflowers are a native American plant, "so the largest number of pests co-evolved with them," notes Jim Shroyer, Ph.D., extension crop specialist at Kansas State University. These pests' long and close association with the plant is reflected in their names: sunflower moth, sunflower midge, sunflower headclipping weevil, and sunflower maggot. Many of them are a big problem in Kansas, the Sunflower State, where the Helianthus is the state flower and about 2 percent of agricultural acreage is dedicated to sunflowers. (Then again, wild sunflowers are so plentiful in Kansas "they're considered a weed," says Shroyer.)
But in the home garden? "Mostly, all you see is a little rust," says Venelin Dimitrov, product manager of flowers at Burpee, in Warminster, Pennsylvania.
Despite their bright collars of petals, sunflowers, which come in single- and multistem varieties, aren't really single flowers but 1,000 to 2,000 individual flowers. The ray petals around the circumference have no stamens or pistils. Their function is to attract pollinators to the landing pad or "disk," since sunflowers rely heavily on bees and other pollinators to reproduce, says Dimitrov. Pollenless hybrid varieties were developed for the cut-flower industry (to avoid that "messy" yellow dust), so they're starlet pretty and a boon to the allergic gardener.
Sunflowers can grow just about anywhere. "You'll see them by the side of the road in New Mexico growing right through the pavement," says Dimitrov, who grew up in Bulgaria, where he recalls acres of golden sunflowers dotting the landscape every summer.
But they do have a few picky requirements. They prefer 6 to 8 hours of direct sunlight—even more if the purpose is record-breaking growth. Without it, plants grow spindly and fall over. Sunflowers are also heavy feeders, so it's best to plant in compost-enriched, well-drained soil after all danger of frost has passed, when the soil temperature is at least 50°F. Direct-sow seeds (to a depth of 1/4 to 1 inch) every couple of weeks to ensure a bumper crop through fall. Sunflowers are only middling drought-tolerant, so they may need some judicious watering throughout the season.
But, warns Dimitrov, birds also love the tender shoots that start appearing less than 2 weeks after planting. "Those young sprouts are very tasty," he says. "Birds usually go after seedlings at the two to four leaves stage, but after that they leave them alone. The plants are fast growing, so that helps. The only thing you can do is sow extra seed. Hanging old CDs is an innovative way to scare the birds, or have fun with the kids by creating scarecrows." Protect the seed from the birds by covering the heads with burlap when the disks start to fill in, advises Dimitrov.
Cut sunflowers for bouquets from the time the bud appears. The first sign that seed is ripe for harvesting is when sunflowers stop being sun worshippers. Their heads droop, the inner flowers easily rub off, and the outer petals have clearly called it a day. The back of the seed head should be a lemony yellow color. Check a few seeds to make sure they contain a kernel. If it looks like a go, remove the entire head and place it in a bag or cheesecloth and hang it in a cool, dry, dark place to dry further. After about 2 weeks, the seed should be ready for roasting—or for the bird feeder. For human snacks, place seeds in a shallow pan and roast at 300°F for 30 to 40 minutes.