The new report contains a consumer scorecard grading various brands on their egg production practices, and is published at a critical juncture for the industry. The National Organic Standards Board (NOSB), the 15-member expert citizen advisory panel set up by Congress to advise the USDA on organic policy, has been debating new regulations for poultry that would establish housing-density standards and a clearer understanding of what outdoor access truly means. The industry's largest operators and their lobbyists oppose the move. "We are against any requirement for hens to have access to the soil," says Kurt Kreher of Kreher's Sunrise Farms in Clarence, New York.
Cornucopia, meanwhile, has helped organize egg farmers, marketers, retailers, and consumers to appeal to the NOSB and the staff of the USDA's National Organic Program to enforce the requirement for outdoor access. "The good news," adds Kastel, "is that the vast majority of family-scale producers are complying with the organic regulations and meeting consumer expectations."